Hyundai says we’ve been pronouncing its name all wrong

by Antony Ingram
29 December 2022 1 min read
Hyundai says we’ve been pronouncing its name all wrong
Photo: Hyundai

If you’ve ever heard someone from North America say “Peugeot”, you’ll be aware that countries often have unique ways of pronouncing particular car brands.

The UK has long stood out for its pronunciation of Hyundai, but the Korean brand has now made it official: We’ve been doing it wrong.

How much is your car to insure? Find out in four easy steps.
Get a quote

Well, not technically. Because just as car advertisements in the US genuinely urged local customers to pronounce Peugeot as “Poo-joe”, the UK’s three-syllable “Hy-un-dai” has long been the official pronunciation over here, incorrect or not.

Now though we’re being urged to go with the more global “Hyun-day”, accompanied by a TV ad amusingly poking fun at the old method, as people struggle to find their local Hyundai dealership as their sat-nav leads them to similar-sounding businesses.

We suspect it might take a little while for the new pronunciation to take hold – just ask Dacia how the official “Da-cha” line is going, compared to the more phonetic “Day-see-ah” – but as the brand’s wares crawl ever higher up the sales charts, don’t expect it to go away either.

Still, more of you are bringing Hyundais along to events like the Festival of the Unexceptional each year too, so perhaps the Pony, Elantra and Atoz owners out there can help spread the word. Or fans of the Hyundai Coupé pictured above.

Though given Hyundai spelled its Elantra-based two-door without the traditional accent over the “e”, perhaps we’ve been saying that one incorrectly, too…

Read more

Unexceptional Classifieds: Hyundai S Coupe MVi
Hyundai built the modern-day Pony we didn’t even know we wanted
Cars That Time Forgot: Kia Clarus

You may also like

F1 Driver Lewis Hamiliton to Leave Mercedes for Ferrari
F1 Driver Lewis Hamiliton to Leave Mercedes for Ferrari
Ford’s £240,000, 800+ hp Mustang GTD is putting all supercars “on notice”
Retro Rewind: Ford Fiesta RS Turbo vs Fiesta ST_Hagerty
Farewell Ford Fiesta
A story about

Your biweekly dose of car news from Hagerty in your inbox


Leave a Reply

Your email address will not be published. Required fields are marked *

More on this topic
Hagerty Newsletter
Get your weekly dose of car news from Hagerty UK in your inbox

Thanks for signing up!

Your request will be handled as soon as possible