Pininfarina PURA Vision concept takes a leaf or two out of the history book

by Nik Berg
2 August 2023 2 min read
Pininfarina PURA Vision concept takes a leaf or two out of the history book
Photos courtesy Pininfarina

Italy’s Automobili Pininfarina is building its future as a fully-fledged car maker on its storied coachbuilding past. As an all-electric Luxury Utility Vehicle, the company’s new PURA Vision concept is the most advanced car it has ever shown, but it is claimed to carry 94 years of design DNA.

More specifically, the designers of the unusual, high-sided, glass-domed, gullwing-doored, and wide-haunched coupe-SUV looked back to the 1947 Cisitalia 202 for inspiration for its low hood and high fenders, and to the 1955 Lancia Florida for pillarless “lounge doors”. The Cisitalia was the first motor vehicle to go on display at New York’s Museum of Modern Art, while the Florida was said to be one of founder Battista Farina’s favourite designs.

How much is your car to insure? Find out in four easy steps.
Get a quote

“PURA Vision previews an exciting future and shows what can be achieved if we apply our PURA design principles to an entirely new kind of vehicle,” says Pininfarina CEO Paolo Dellachà. “Much more important than simply a concept previewing one forthcoming vehicle, PURA Vision presents a sharp, modern design philosophy inspired by the rich heritage of Pininfarina and defining an unmistakable recipe for a collection of beautiful new luxury cars.”

Pininfarina PURA cabin view

Inside the clear dome of the cabin there’s a nautical theme, with floating front seats said to be suspended like the foil of a racing yacht, and the central console taking the shape of a sail. A central touchscreen and head-up display feed information to the driver, while those relaxing in the rear seats can enjoy a chilled glass of Prosecco from the integrated wine cooler. Every occupant can choose the soundtrack to their road trip, as the semi-aniline leather seats each feature individual headrest speakers. Carbon fiber, wool, and recycled polyester and aluminium add to the ambience.

The PURA Vision will be on display during Monterey Car Week, where Pininfarina will also introduce its next full production model to line up alongside the wild Battista electric hypercar.

Pininfarina PURA rear

You may also like

BMW’s Second Neue Klasse Concept Previews SUV Adaptation
BMW’s Second Neue Klasse Concept Previews SUV Adaptation
Mitsubishi’s Fuso Concepts Were Fantastic, Futuristic, and Forgotten Haulers
Lancia HF logo 2024
Lancia is Getting Ready for a Rallying Renaissance
A story about

Your biweekly dose of car news from Hagerty in your inbox

Leave a Reply

Your email address will not be published. Required fields are marked *

More on this topic
Hagerty Newsletter
Get your weekly dose of car news from Hagerty UK in your inbox

Thanks for signing up!

Your request will be handled as soon as possible