- Hagerty partners with Radical Motorsport to create the Hagerty Radical Cup race series
- New partnership creates a host of client benefits for both brands, including unique content, special offers, motorsport participation competitions and unique experiential opportunities
- Additional partnership activation includes Hagerty branding on all racing cars entered into the Hagerty Radical Cup series, as well as branding on race trucks, podiums, and trophies
- Hagerty offers a dedicated Motorsport insurance product providing a range of benefits to professional race teams and track day enthusiasts
Northamptonshire: 17th October 2022
Hagerty International announces an exciting new partnership with Radical Motorsport, one of the largest manufacturers of racing and track cars in the world, and organisers of the global Radical motorsport series.
As a part of the agreement, the popular Radical Challenge championship will become known from 2023 as the Hagerty Radical Cup which also includes Hagerty branding on the podium backdrop, on winners trophies and throughout track hospitality areas. Hagerty branding will also appear on all cars participating within the UK championship and will also feature on Radical support vehicles.
As the season develops, Hagerty will campaign a guest driver to compete in a selected UK race meeting, driving a factory-supported Radical SR3, and will launch an exciting range of competitions which will include the chance for a competition winner to race a Radical in an official round of racing.
The 2023 Hagerty Radical Cup will be Radical’s premier UK race series, offering full factory-support and a range of format options and levels of competition to satisfy any racer, be they a novice to the sport, or a seasoned racer, The Radical Cup series comprises of a three-race format taking place across two days of racing. The series includes classes for both the world’s most popular sports-prototype, the Radical SR3, as well as the turbocharged Radical SR10 along with the Radical SR8, RXC and RXC Spyder models.
Under the new partnership Radical Motorsport imagery will appear on the Hagerty motorsport website as well as on all printed promotional material, and exclusive insurance incentives will be offered to Radical owners, for their cherished cars as well as their racers, as an additional benefit of the partnership. Radical information will be displayed at the new Bicester Heritage Clubhouse (due to open in 2023) along with occasional Radical car displays providing an opportunity for guests to view their sensational range in detail. In addition, Radical will exhibit at all Hagerty UK events, including RADwood and Festival of the Unexceptional. Regular Radical content will also appear on the Hagerty media site.
Speaking of the partnership Mark Roper, Managing Director for Hagerty International, said “Hagerty has a long-standing history in supporting motorsport around the world, and this latest partnership with Radical further enforces Hagerty’s passion for motorsport in the UK. Our specialist insurance products are perfectly suited to racing cars, as well as cherished, collector and classic cars too, and we look forward to being at the heart of the Hagerty Radical Cup whilst developing our relationship with the Radical brand, it’s customers and enthusiasts of the brand.”
Joe Anwyll, CEO of Radical Motorsport, said “we’re delighted to announce this partnership with Hagerty, as such a respected name in the industry we are certain they will provide a great service to our customers. Whether competing in the Hagerty Radical Cup, enjoying a track day, or shipping their Radical to another of the 14 international series as part of our Race The World initiative.”
Hagerty’s on-track insurance product has been designed to offer the highest levels of cover for amateur and professional motorsport activities, providing the ultimate peace of mind for teams and drivers who prefer to focus on racing.
Highly sought-after track day cover is available for both road registered and competition vehicles whilst driving solo on a track day or receiving professional tuition. A must for any driver who enjoys regular track days in a cherished vehicle.
Liability product indemnifies teams and drivers in respect of legal liability for death or injury to third parties, or damage to third party property following an accident, while off track insurance is designed to provide accidental damage, fire, and theft cover for cars and equipment whilst in storage, or in transit.
Hagerty has a specialist UK motorsport team to look after specific client needs who can be reached via a dedicated email address and phoneline – 0333 200 5139
Hagerty is a specialty insurance provider focused on the global automotive enthusiast market and an automotive enthusiast brand offering integrated membership products and programs. Hagerty is home to Hagerty Drivers Club, Hagerty DriveShare, Hagerty Valuation Tools, Hagerty Media, Hagerty Drivers Club magazine, MotorsportReg, Hagerty Garage + Social, the Amelia Island Concours d’Elegance, the Concours d’Elegance of America, the Greenwich Concours d’Elegance, the California Mille, Motorworks Revival and more.
For more information, call 0333 323 0989 or visit www.hagerty.co.uk
Media enquiries: email@example.com
Radical Motorsport has enjoyed unprecedented growth as it heads into its 25th year, building and selling more cars in 2021 than at any other time in its history. The Radical SR3 XX and SR10 benefit from a suite of updates for 2022, and after its first full year of production, the Radical SR10 has become the fastest-selling car in Radical’s history, with over 100 examples already sold. A 33-strong global dealer network spanning 21 countries underpins this growth, and there are now 14 factory-supported Radical racing championships across four different continents.
Radical Motorsport is one of the world’s most prolific sportscar manufacturers, with over 2,800 cars produced in the past 25 years. From its 1997 inception, Radical set out to create a customer-lead niche in the world of motorsport, a race-bred thrill-a-minute driving experience on the racetrack and road.
A combination of lightweight construction, superbike derived technology and aerodynamic downforce delivers models faster than a super car, totally driver-focused and rewarding to drive. Entering its third decade, the Radical stable includes the SR1, the most successful prototype-style sports racing car in the world – the SR3 XX, the record-breaking 405bhp SR8, road-specification Rapture, the RXC Spyder, RXC 600R, RXC GT3. The turbocharged SR10 was launched early 2021 and headlines Radical’s SR product range with over 425bhp and 380lb-ft of torque for blistering performance. All models from the renowned racing car manufacturer are solely designed, engineered, and built at Radical’s Cambridgeshire headquarters, by 70 of the company’s 130-strong staff.
Radical was the first manufacturer to bring long-format, double-header endurance racing to club level motorsport competition while providing comprehensive spares and technical support. The marque’s official single-make championships offer the ultimate driving experience and progressive racing ladder for prototype-style sportscar racing for drivers of all abilities, while Radical’s ‘Race the World’ mission offers an end-to-end racing, training, and support network across the globe.
Jon Roach: Global Head of Marketing, Radical Motorsport
+44 (0)7887 836499